Govt of KERALA plans to promote its tourism under a new brand called “LAND OF PI” which was inspired by the film which has been shoot over there “ LIFE OF PI”.

The whole film “life of pi” has been shoot over MUNNAR of KERALA, INDIA.

A still from Life of Pi.

The Ministry has already announced special National Tourism Awards for Ang Lee, Director, and Yann Martel, author of the book “Life of Pi”, for promoting India through the film.

By understanting the importance of cinema as a powerful tool for promotion of various tourist destinations,  ministry of tourism kerala  has undertaken several initiatives for promoting film  through  INDIA.

The widely acclaimed film “Life of Pi” has been partly shot in the beautiful locales of Puducherry and Munnar in Kerala. As per the campiagn plan, “Land of Pi” posters produced by Tourism Ministry will be displayed worldwide through India tourism offices in overseas.

.

T-shirts and caps branding the two destinations of Pi will also distributed as per the massive campaign. Chiranjeevi had held a meeting last month with Secretaries of Tourism of Puducherry and Kerala along with tour operators of the region, immediately after it was observed that the film had highlighted awareness of the two regions.